The short answer
Adressa, 1 Aug 2025 to 31 Jul 2026
15.0 push notifications on a typical active day (median; the mean is 14.4). Over the last twelve months Adressa sent 3,048 notifications, pushing on 212 of 365 days. Its busiest hour is 10:00 local time, and its biggest single day was 2026-07-12, with 27 pushes.
The daily clock
All of Adressa's pushes from the last twelve months, on Norway's clock. The red bar is the busiest hour, 10:00.
Adressapeak 10:0010.7% of Adressa's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the Norway timing guide.
The week
An average weekday carries 14.9 Adressa pushes and a weekend day 13.0: the newsroom audibly thins out on Saturdays.
How Adressa writes a push
| Habit | Adressa | Norway median |
|---|---|---|
| Title length (median characters) | 12 | 12 |
| Body text length (median characters) | 50 | 64 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 0.0% | 0.0% |
| Contains an exclamation mark | 1.1% | 0.9% |
| Phrased as a question | 2.3% | 1.1% |
Aggregates over every Adressa notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Norway apps
Every Norway news app in the dataset, ranked by twelve-month push volume. Adressa is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  Dagbladet | 10,211 | 43.0 | 20:00 |
| 2 |  Bergens Tidende | 5,149 | 18.0 | 15:00 |
| 3 | Adressa | 3,048 | 15.0 | 10:00 |
| 4 |  Aftenposten | 2,977 | 10.0 | 15:00 |
| 5 |  DN | 2,390 | 11.0 | 07:00 |
| 6 |  NRK | 1,773 | 9.0 | 06:00 |
| 7 |  Sunnmørsposten | 1,762 | 18.0 | 15:00 |
| 8 |  Stavanger Aftenblad | 1,746 | 8 | 07:00 |
| 9 |  E24 | 1,150 | 8.5 | 09:00 |
| 10 |  Verdens Gang | 886 | 5 | 13:00 |
Method
AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 3,048 notifications Adressa sent from 1 Aug 2025 to 31 Jul 2026, stamped in Europe/Oslo local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.