The short answer
Humo, 1 Nov 2025 to 31 Oct 2026
5.0 push notifications on a typical active day (median; the mean is 7.4). Over the last twelve months Humo sent 357 notifications, pushing on 48 of 365 days. Its busiest hour is 21:00 local time, and its biggest single day was 2026-10-29, with 16 pushes.
The daily clock
All of Humo's pushes from the last twelve months, on Belgium's clock. The red bar is the busiest hour, 21:00.
Humopeak 21:002.2% of Humo's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the Belgium timing guide.
The week
An average weekday carries 7.9 Humo pushes and a weekend day 6.1: the newsroom audibly thins out on Saturdays.
How Humo writes a push
| Habit | Humo | Belgium median |
|---|---|---|
| Title length (median characters) | 15 | 10 |
| Body text length (median characters) | 110 | 98 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 39.2% | 4.9% |
| Contains an exclamation mark | 12.6% | 1.9% |
| Phrased as a question | 16.2% | 11.7% |
Aggregates over every Humo notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Belgium apps
Every Belgium news app in the dataset, ranked by twelve-month push volume. Humo is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  Gazet van Antwerpen - Nieuws | 5,412 | 34 | 12:00 |
| 2 |  L'Avenir | 5,310 | 30.0 | 21:00 |
| 3 |  Nieuwsblad | 4,633 | 43.0 | 21:00 |
| 4 |  Het Belang van Limburg - Nieuws | 4,225 | 22 | 20:00 |
| 5 |  RTBF Actus | 3,108 | 19.0 | 08:00 |
| 6 |  VRT NWS | 1,929 | 20 | 07:00 |
| 7 |  De Morgen | 1,641 | 19 | 07:00 |
| 8 |  Le Soir | 705 | 15 | 09:00 |
| 9 |  De Tijd | 630 | 18.5 | 17:00 |
| 10 |  L'Echo | 495 | 8 | 09:00 |
| 11 | Humo | 357 | 5.0 | 21:00 |
| 12 |  Sudinfo | 357 | 14.0 | 20:00 |
Method
AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 357 notifications Humo sent from 1 Nov 2025 to 31 Oct 2026, stamped in Europe/Brussels local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.