The short answer
MARCA, 1 Nov 2025 to 31 Oct 2026
18.0 push notifications on a typical active day (median; the mean is 16.9). Over the last twelve months MARCA sent 135 notifications, pushing on 8 of 365 days. Its busiest hour is 23:00 local time, and its biggest single day was 2026-10-26, with 27 pushes.
The daily clock
All of MARCA's pushes from the last twelve months, on Spain's clock. The red bar is the busiest hour, 23:00.
MARCApeak 23:0018.5% of MARCA's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the Spain timing guide.
The week
An average weekday carries 18.4 MARCA pushes and a weekend day 14.3: the newsroom audibly thins out on Saturdays.
How MARCA writes a push
| Habit | MARCA | Spain median |
|---|---|---|
| Title length (median characters) | 5 | 11 |
| Body text length (median characters) | 85 | 94 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 0.0% | 0.0% |
| Contains an exclamation mark | 3.0% | 0.8% |
| Phrased as a question | 2.2% | 2.5% |
Aggregates over every MARCA notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Spain apps
Every Spain news app in the dataset, ranked by twelve-month push volume. MARCA is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  EL PAÍS | 6,491 | 25.0 | 09:00 |
| 2 |  SUR | 6,227 | 32 | 12:00 |
| 3 |  Diario ABC | 4,188 | 22 | 09:00 |
| 4 |  EL COMERCIO | 2,908 | 16.0 | 09:00 |
| 5 |  El Mundo | 2,728 | 14.0 | 08:00 |
| 6 |  La Voz de Galicia | 2,506 | 13.0 | 10:00 |
| 7 |  ElDiario.es | 2,007 | 21 | 08:00 |
| 8 |  La Vanguardia | 1,608 | 19 | 09:00 |
| 9 |  Libertad Digital | 691 | 7.0 | 12:00 |
| 10 |  EL CORREO | 583 | 16 | 08:00 |
| 11 |  BBC Mundo | 517 | 3.0 | 15:00 |
| 12 |  El Confidencial | 499 | 22 | 10:00 |
| 13 | MARCA | 135 | 18.0 | 23:00 |
| 14 |  RTVE Noticias | 117 | 18 | 12:00 |
Method
AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 135 notifications MARCA sent from 1 Nov 2025 to 31 Oct 2026, stamped in Europe/Madrid local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.