The short answer
Omni, 1 Sep 2025 to 31 Aug 2026
10.0 push notifications on a typical active day (median; the mean is 10.6). Over the last twelve months Omni sent 3,823 notifications, pushing on 362 of 365 days. Its busiest hour is 07:00 local time, and its biggest single day was 2026-03-31, with 24 pushes.
The daily clock
All of Omni's pushes from the last twelve months, on Sweden's clock. The red bar is the busiest hour, 07:00.
Omnipeak 07:006.9% of Omni's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the Sweden timing guide.
The week
An average weekday carries 11.4 Omni pushes and a weekend day 8.6: the newsroom audibly thins out on Saturdays.
How Omni writes a push
| Habit | Omni | Sweden median |
|---|---|---|
| Title length (median characters) | 4 | 8 |
| Body text length (median characters) | 120 | 80 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 0.0% | 0.0% |
| Contains an exclamation mark | 0.5% | 0.9% |
| Phrased as a question | 0.5% | 2.4% |
Aggregates over every Omni notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Sweden apps
Every Sweden news app in the dataset, ranked by twelve-month push volume. Omni is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  Sveriges Radio | 13,721 | 19 | 06:00 |
| 2 |  SVT Nyheter | 7,722 | 18 | 19:00 |
| 3 |  Göteborgs-Posten | 7,587 | 22 | 20:00 |
| 4 |  Aftonbladet | 6,719 | 16.0 | 20:00 |
| 5 |  Expressen | 5,582 | 21 | 11:00 |
| 6 |  Sportbladet | 3,909 | 14.0 | 19:00 |
| 7 | Omni | 3,823 | 10.0 | 07:00 |
| 8 |  Dagens Nyheter | 3,451 | 15.0 | 07:00 |
| 9 |  TV4 Nyheterna | 3,305 | 12 | 11:00 |
| 10 |  Svenska Dagbladet | 2,858 | 8.0 | 20:00 |
| 11 |  Dagens Industri | 2,466 | 12 | 09:00 |
| 12 |  NWT | 2,458 | 19.0 | 20:00 |
| 13 | Hallandsposten | 2,276 | 11.0 | 07:00 |
| 14 |  Omni Ekonomi | 1,590 | 11.0 | 09:00 |
| 15 |  ETC-tidningarna | 1,476 | 6.5 | 11:00 |
| 16 |  Helsingborgs Dagblad | 1,195 | 4 | 06:00 |
| 17 |  Sydsvenskan | 417 | 3 | 06:00 |
| 18 |  SVT Sport | 378 | 11.5 | 18:00 |
| 19 |  eDagen | 286 | 1 | 21:00 |
Method
AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 3,823 notifications Omni sent from 1 Sep 2025 to 31 Aug 2026, stamped in Europe/Stockholm local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.