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Sources · Australia

The Age: push notification statistics

Every push notification The Age sent between 1 Aug 2025 to 31 Jul 2026, counted and put on a clock: 425 notifications, a median of 2.0 per active day, rank 3 of 3 Australia apps by volume.

The short answer

The Age, 1 Aug 2025 to 31 Jul 2026

2.0 push notifications on a typical active day (median; the mean is 2.3). Over the last twelve months The Age sent 425 notifications, pushing on 184 of 365 days. Its busiest hour is 07:00 local time, and its biggest single day was 2026-03-17, with 14 pushes.

2.0per active daymedian
425notifications12 months
07:00busiest hourAustralia time
50.4%of days active184 of 365 days
11.8%at night22:00 to 07:00
3 / 3in Australiaby push volume

The daily clock

All of The Age's pushes from the last twelve months, on Australia's clock. The red bar is the busiest hour, 07:00.

The Agepeak 07:00

11.8% of The Age's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the timing guides.

The week

Mon51
Tue73
Wed59
Thu79
Fri83
Sat48
Sun32

An average weekday carries 2.5 The Age pushes and a weekend day 1.7: the newsroom audibly thins out on Saturdays.

How The Age writes a push

HabitThe AgeAustralia median
Title length (median characters)88
Body text length (median characters)74112
Pushes with no title at all11.8%11.8%
Contains an emoji0.0%0.0%
Contains an exclamation mark0.0%0.1%
Phrased as a question0.0%1.3%

Aggregates over every The Age notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.

Versus other Australia apps

Every Australia news app in the dataset, ranked by twelve-month push volume. The Age is highlighted.

#AppPushes / 12 moPer active dayPeak hour
1ABC News2,7227.006:00
2SMH1,0781107:00
3The Age4252.007:00

Method

AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 425 notifications The Age sent from 1 Aug 2025 to 31 Jul 2026, stamped in Australia/Sydney local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.

Try it

Watch the next story break, in the live deck.

Open the example deck: hundreds of news apps, clustered by story, updating in real time. Newsroom access unlocks the full notification text, Slack and the API. Write to hello@ao.news.