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Sources · Australia

The Age: push notification statistics

Every push notification The Age sent between 1 Sep 2025 to 31 Aug 2026, counted and put on a clock: 407 notifications, a median of 2 per active day, rank 3 of 3 Australia apps by volume.

The short answer

The Age app icon The Age, 1 Sep 2025 to 31 Aug 2026

2 push notifications on a typical active day (median; the mean is 2.3). Over the last twelve months The Age sent 407 notifications, pushing on 177 of 365 days. Its busiest hour is 11:00 local time, and its biggest single day was 2026-03-17, with 14 pushes.

2per active daymedian
407notifications12 months
11:00busiest hourAustralia time
48.5%of days active177 of 365 days
11.5%at night22:00 to 07:00
3 / 3in Australiaby push volume

The daily clock

All of The Age's pushes from the last twelve months, on Australia's clock. The red bar is the busiest hour, 11:00.

Australia flagThe Agepeak 11:00

11.5% of The Age's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the timing guides.

The week

Mon55
Tue73
Wed52
Thu75
Fri82
Sat42
Sun28

An average weekday carries 2.5 The Age pushes and a weekend day 1.6: the newsroom audibly thins out on Saturdays.

How The Age writes a push

HabitThe AgeAustralia median
Title length (median characters)88
Body text length (median characters)73113
Pushes with no title at all9.6%9.6%
Contains an emoji0.0%0.0%
Contains an exclamation mark0.0%0.1%
Phrased as a question0.0%1.5%

Aggregates over every The Age notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.

Versus other Australia apps

Every Australia news app in the dataset, ranked by twelve-month push volume. The Age is highlighted.

#AppPushes / 12 moPer active dayPeak hour
1ABC News app iconABC News2,779706:00
2SMH app iconSMH1,40811.007:00
3The Age app iconThe Age407211:00

Method

AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 407 notifications The Age sent from 1 Sep 2025 to 31 Aug 2026, stamped in Australia/Sydney local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.

Try it

Watch the next story break, in the live deck.

Open the example deck: hundreds of news apps, clustered by story, updating in real time. Newsroom access unlocks the full notification text, Slack and the API. Write to hello@ao.news.