The short answer
9.0 push notifications on a typical active day (median; the mean is 12.0). Over the last twelve months The Star sent 1,202 notifications, pushing on 100 of 365 days. Its busiest hour is 10:00 local time, and its biggest single day was 2026-04-12, with 35 pushes.
The daily clock
All of The Star's pushes from the last twelve months, on Malaysia's clock. The red bar is the busiest hour, 10:00.
5.7% of The Star's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the timing guides.
The week
An average weekday carries 12.5 The Star pushes and a weekend day 10.7: the newsroom audibly thins out on Saturdays.
How The Star writes a push
| Habit | The Star | Malaysia median |
|---|---|---|
| Title length (median characters) | 13 | 13 |
| Body text length (median characters) | 65 | 65 |
| Pushes with no title at all | 78.3% | 78.3% |
| Contains an emoji | 0.0% | 0.0% |
| Contains an exclamation mark | 1.2% | 1.2% |
| Phrased as a question | 2.5% | 2.5% |
Aggregates over every The Star notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Malaysia apps
Every Malaysia news app in the dataset, ranked by twelve-month push volume. The Star is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 | 1,202 | 9.0 | 10:00 |
Method
AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 1,202 notifications The Star sent from 1 Aug 2025 to 31 Jul 2026, stamped in Asia/Kuala_Lumpur local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.