The short answer
TOI, 1 Nov 2025 to 31 Oct 2026
8.5 push notifications on a typical active day (median; the mean is 9.3). Over the last twelve months TOI sent 204 notifications, pushing on 22 of 365 days. Its busiest hour is 13:00 local time, and its biggest single day was 2026-10-28, with 25 pushes.
The daily clock
All of TOI's pushes from the last twelve months, on Israel's clock. The red bar is the busiest hour, 13:00.
TOIpeak 13:0021.1% of TOI's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the Israel timing guide.
The week
An average weekday carries 10.7 TOI pushes and a weekend day 5.5: the newsroom audibly thins out on Saturdays.
How TOI writes a push
| Habit | TOI | Israel median |
|---|---|---|
| Title length (median characters) | 13 | 13 |
| Body text length (median characters) | 87 | 94 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 0.0% | 0.1% |
| Contains an exclamation mark | 0.5% | 0.4% |
| Phrased as a question | 6.4% | 7.1% |
Aggregates over every TOI notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Israel apps
Every Israel news app in the dataset, ranked by twelve-month push volume. TOI is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  Jpost | 5,747 | 25.0 | 16:00 |
| 2 |  i24NEWS | 1,512 | 16 | 19:00 |
| 3 |  Haaretz | 1,228 | 18 | 15:00 |
| 4 | TOI | 204 | 8.5 | 13:00 |
Method
AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 204 notifications TOI sent from 1 Nov 2025 to 31 Oct 2026, stamped in Asia/Jerusalem local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.