The short answer
AD, 1 Aug 2025 to 31 Jul 2026
21.0 push notifications on a typical active day (median; the mean is 21.7). Over the last twelve months AD sent 2,042 notifications, pushing on 94 of 365 days. Its busiest hour is 07:00 local time, and its biggest single day was 2026-03-15, with 33 pushes.
The daily clock
All of AD's pushes from the last twelve months, on Netherlands's clock. The red bar is the busiest hour, 07:00.
ADpeak 07:007.7% of AD's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the timing guides.
The week
An average weekday carries 20.4 AD pushes and a weekend day 25.2.
How AD writes a push
| Habit | AD | Netherlands median |
|---|---|---|
| Title length (median characters) | 10 | 13 |
| Body text length (median characters) | 92 | 92 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 0.0% | 0.0% |
| Contains an exclamation mark | 2.8% | 1.1% |
| Phrased as a question | 6.5% | 6.5% |
Aggregates over every AD notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Netherlands apps
Every Netherlands news app in the dataset, ranked by twelve-month push volume. AD is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  Trouw | 2,208 | 9.0 | 07:00 |
| 2 | AD | 2,042 | 21.0 | 07:00 |
| 3 |  Het Parool | 1,242 | 13.0 | 07:00 |
| 4 |  NU.nl | 509 | 3 | 16:00 |
| 5 |  RTL Nieuws | 406 | 3.0 | 07:00 |
Method
AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 2,042 notifications AD sent from 1 Aug 2025 to 31 Jul 2026, stamped in Europe/Amsterdam local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.