The short answer
AD, 1 Oct 2025 to 30 Sep 2026
24 push notifications on a typical active day (median; the mean is 24.3). Over the last twelve months AD sent 3,769 notifications, pushing on 155 of 365 days. Its busiest hour is 07:00 local time, and its biggest single day was 2026-09-05, with 43 pushes.
The daily clock
All of AD's pushes from the last twelve months, on Netherlands's clock. The red bar is the busiest hour, 07:00.
ADpeak 07:006.9% of AD's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the timing guides.
The week
An average weekday carries 23.1 AD pushes and a weekend day 27.4.
How AD writes a push
| Habit | AD | Netherlands median |
|---|---|---|
| Title length (median characters) | 10 | 12 |
| Body text length (median characters) | 92 | 94 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 0.1% | 0.0% |
| Contains an exclamation mark | 2.3% | 1.2% |
| Phrased as a question | 6.4% | 6.4% |
Aggregates over every AD notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Netherlands apps
Every Netherlands news app in the dataset, ranked by twelve-month push volume. AD is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 | AD | 3,769 | 24 | 07:00 |
| 2 |  Trouw | 1,875 | 9.0 | 07:00 |
| 3 |  Het Parool | 1,242 | 13.0 | 07:00 |
| 4 |  NU.nl | 553 | 3 | 16:00 |
| 5 |  De Gelderlander | 533 | 43.0 | 09:00 |
| 6 |  De Stentor | 483 | 39.5 | 18:00 |
| 7 |  RTL Nieuws | 406 | 3.0 | 07:00 |
| 8 |  PZC | 173 | 15.0 | 16:00 |
Method
AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 3,769 notifications AD sent from 1 Oct 2025 to 30 Sep 2026, stamped in Europe/Amsterdam local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.