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Sources · Netherlands

NU.nl: push notification statistics

Every push notification NU.nl sent between 1 Aug 2025 to 31 Jul 2026, counted and put on a clock: 509 notifications, a median of 3 per active day, rank 4 of 5 Netherlands apps by volume.

The short answer

NU.nl, 1 Aug 2025 to 31 Jul 2026

3 push notifications on a typical active day (median; the mean is 3.3). Over the last twelve months NU.nl sent 509 notifications, pushing on 153 of 365 days. Its busiest hour is 16:00 local time, and its biggest single day was 2026-02-12, with 9 pushes.

3per active daymedian
509notifications12 months
16:00busiest hourNetherlands time
41.9%of days active153 of 365 days
19.1%at night22:00 to 07:00
4 / 5in Netherlandsby push volume

The daily clock

All of NU.nl's pushes from the last twelve months, on Netherlands's clock. The red bar is the busiest hour, 16:00.

NU.nlpeak 16:00

19.1% of NU.nl's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the timing guides.

The week

Mon55
Tue64
Wed55
Thu79
Fri69
Sat78
Sun109

An average weekday carries 3.0 NU.nl pushes and a weekend day 4.1.

How NU.nl writes a push

HabitNU.nlNetherlands median
Title length (median characters)2213
Body text length (median characters)7892
Pushes with no title at all0.0%0.0%
Contains an emoji0.0%0.0%
Contains an exclamation mark0.0%1.1%
Phrased as a question0.0%6.5%

Aggregates over every NU.nl notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.

Versus other Netherlands apps

Every Netherlands news app in the dataset, ranked by twelve-month push volume. NU.nl is highlighted.

#AppPushes / 12 moPer active dayPeak hour
1Trouw2,2089.007:00
2AD2,04221.007:00
3Het Parool1,24213.007:00
4NU.nl509316:00
5RTL Nieuws4063.007:00

Method

AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 509 notifications NU.nl sent from 1 Aug 2025 to 31 Jul 2026, stamped in Europe/Amsterdam local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.

Try it

Watch the next story break, in the live deck.

Open the example deck: hundreds of news apps, clustered by story, updating in real time. Newsroom access unlocks the full notification text, Slack and the API. Write to hello@ao.news.