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Sources · Netherlands

NU.nl: push notification statistics

Every push notification NU.nl sent between 1 Oct 2025 to 30 Sep 2026, counted and put on a clock: 553 notifications, a median of 3 per active day, rank 4 of 8 Netherlands apps by volume.

The short answer

NU.nl app icon NU.nl, 1 Oct 2025 to 30 Sep 2026

3 push notifications on a typical active day (median; the mean is 3.4). Over the last twelve months NU.nl sent 553 notifications, pushing on 165 of 365 days. Its busiest hour is 16:00 local time, and its biggest single day was 2026-02-12, with 9 pushes.

3per active daymedian
553notifications12 months
16:00busiest hourNetherlands time
45.2%of days active165 of 365 days
18.8%at night22:00 to 07:00
4 / 8in Netherlandsby push volume

The daily clock

All of NU.nl's pushes from the last twelve months, on Netherlands's clock. The red bar is the busiest hour, 16:00.

Netherlands flagNU.nlpeak 16:00

18.8% of NU.nl's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the timing guides.

The week

Mon57
Tue72
Wed62
Thu83
Fri79
Sat84
Sun116

An average weekday carries 3.1 NU.nl pushes and a weekend day 4.0.

How NU.nl writes a push

HabitNU.nlNetherlands median
Title length (median characters)2212
Body text length (median characters)7894
Pushes with no title at all0.0%0.0%
Contains an emoji0.0%0.0%
Contains an exclamation mark0.0%1.2%
Phrased as a question0.0%6.4%

Aggregates over every NU.nl notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.

Versus other Netherlands apps

Every Netherlands news app in the dataset, ranked by twelve-month push volume. NU.nl is highlighted.

#AppPushes / 12 moPer active dayPeak hour
1AD app iconAD3,7692407:00
2Trouw app iconTrouw1,8759.007:00
3Het Parool app iconHet Parool1,24213.007:00
4NU.nl app iconNU.nl553316:00
5De Gelderlander app iconDe Gelderlander53343.009:00
6De Stentor app iconDe Stentor48339.518:00
7RTL Nieuws app iconRTL Nieuws4063.007:00
8PZC app iconPZC17315.016:00

Method

AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 553 notifications NU.nl sent from 1 Oct 2025 to 30 Sep 2026, stamped in Europe/Amsterdam local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.

Try it

Watch the next story break, in the live deck.

Open the example deck: hundreds of news apps, clustered by story, updating in real time. Newsroom access unlocks the full notification text, Slack and the API. Write to hello@ao.news.