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Sources · United Kingdom

FT: push notification statistics

Every push notification FT sent between 1 Sep 2025 to 31 Aug 2026, counted and put on a clock: 1,151 notifications, a median of 5.0 per active day, rank 8 of 12 United Kingdom apps by volume.

The short answer

FT app icon FT, 1 Sep 2025 to 31 Aug 2026

5.0 push notifications on a typical active day (median; the mean is 5.0). Over the last twelve months FT sent 1,151 notifications, pushing on 228 of 365 days. Its busiest hour is 11:00 local time, and its biggest single day was 2025-10-10, with 11 pushes.

5.0per active daymedian
1,151notifications12 months
11:00busiest hourUnited Kingdom time
62.5%of days active228 of 365 days
23.7%at night22:00 to 07:00
8 / 12in United Kingdomby push volume

The daily clock

All of FT's pushes from the last twelve months, on United Kingdom's clock. The red bar is the busiest hour, 11:00.

United Kingdom flagFTpeak 11:00

23.7% of FT's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the United Kingdom timing guide.

The week

Mon179
Tue163
Wed215
Thu204
Fri204
Sat95
Sun91

An average weekday carries 5.8 FT pushes and a weekend day 3.0: the newsroom audibly thins out on Saturdays.

How FT writes a push

HabitFTUnited Kingdom median
Title length (median characters)1512
Body text length (median characters)6470
Pushes with no title at all0.0%0.0%
Contains an emoji0.0%0.0%
Contains an exclamation mark0.1%0.8%
Phrased as a question7.4%1.9%

Aggregates over every FT notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.

Versus other United Kingdom apps

Every United Kingdom news app in the dataset, ranked by twelve-month push volume. FT is highlighted.

#AppPushes / 12 moPer active dayPeak hour
1The Sun app iconThe Sun2,2311512:00
2Sky News app iconSky News2,2139.007:00
3Mirror app iconMirror2,05611.007:00
4DailyMail app iconDailyMail2,0181020:00
5The Telegraph app iconThe Telegraph1,6998.021:00
6GB News app iconGB News1,38310.010:00
7Daily Express app iconDaily Express1,193907:00
8FT app iconFT1,1515.011:00
9Daily Record app iconDaily Record45713.008:00
10The Times app iconThe Times3594.020:00
11The i Paper app iconThe i Paper285207:00
12Independent app iconIndependent211107:00

Method

AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 1,151 notifications FT sent from 1 Sep 2025 to 31 Aug 2026, stamped in Europe/London local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.

Try it

Watch the next story break, in the live deck.

Open the example deck: hundreds of news apps, clustered by story, updating in real time. Newsroom access unlocks the full notification text, Slack and the API. Write to hello@ao.news.