The short answer
FT, 1 Aug 2025 to 31 Jul 2026
5.0 push notifications on a typical active day (median; the mean is 5.1). Over the last twelve months FT sent 1,009 notifications, pushing on 198 of 365 days. Its busiest hour is 11:00 local time, and its biggest single day was 2025-10-10, with 11 pushes.
The daily clock
All of FT's pushes from the last twelve months, on United Kingdom's clock. The red bar is the busiest hour, 11:00.
FTpeak 11:0025.9% of FT's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the United Kingdom timing guide.
The week
An average weekday carries 6.0 FT pushes and a weekend day 2.8: the newsroom audibly thins out on Saturdays.
How FT writes a push
| Habit | FT | United Kingdom median |
|---|---|---|
| Title length (median characters) | 15 | 9 |
| Body text length (median characters) | 64 | 69 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 0.0% | 0.0% |
| Contains an exclamation mark | 0.1% | 0.6% |
| Phrased as a question | 7.1% | 2.0% |
Aggregates over every FT notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other United Kingdom apps
Every United Kingdom news app in the dataset, ranked by twelve-month push volume. FT is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  Mirror | 2,271 | 11 | 07:00 |
| 2 |  The Sun | 2,231 | 15 | 12:00 |
| 3 |  DailyMail | 2,018 | 10 | 20:00 |
| 4 |  Sky News | 1,937 | 9.0 | 07:00 |
| 5 |  The Telegraph | 1,699 | 8.0 | 21:00 |
| 6 |  Daily Express | 1,185 | 9 | 07:00 |
| 7 |  GB News | 1,054 | 10.0 | 10:00 |
| 8 | FT | 1,009 | 5.0 | 11:00 |
| 9 |  The Times | 359 | 4.0 | 20:00 |
| 10 |  The i Paper | 175 | 2.0 | 07:00 |
| 11 |  Independent | 127 | 1 | 07:00 |
Method
AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 1,009 notifications FT sent from 1 Aug 2025 to 31 Jul 2026, stamped in Europe/London local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.