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The i Paper: push notification statistics

Every push notification The i Paper sent between 1 Aug 2025 to 31 Jul 2026, counted and put on a clock: 175 notifications, a median of 2.0 per active day, rank 10 of 11 United Kingdom apps by volume.

The short answer

The i Paper, 1 Aug 2025 to 31 Jul 2026

2.0 push notifications on a typical active day (median; the mean is 1.8). Over the last twelve months The i Paper sent 175 notifications, pushing on 96 of 365 days. Its busiest hour is 07:00 local time, and its biggest single day was 2026-02-23, with 4 pushes.

2.0per active daymedian
175notifications12 months
07:00busiest hourUnited Kingdom time
26.3%of days active96 of 365 days
2.3%at night22:00 to 07:00
10 / 11in United Kingdomby push volume

The daily clock

All of The i Paper's pushes from the last twelve months, on United Kingdom's clock. The red bar is the busiest hour, 07:00.

The i Paperpeak 07:00

2.3% of The i Paper's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the United Kingdom timing guide.

The week

Mon27
Tue24
Wed26
Thu28
Fri28
Sat20
Sun22

An average weekday carries 1.9 The i Paper pushes and a weekend day 1.7: the newsroom audibly thins out on Saturdays.

How The i Paper writes a push

HabitThe i PaperUnited Kingdom median
Title length (median characters)139
Body text length (median characters)7169
Pushes with no title at all0.0%0.0%
Contains an emoji0.0%0.0%
Contains an exclamation mark0.0%0.6%
Phrased as a question0.0%2.0%

Aggregates over every The i Paper notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.

Versus other United Kingdom apps

Every United Kingdom news app in the dataset, ranked by twelve-month push volume. The i Paper is highlighted.

#AppPushes / 12 moPer active dayPeak hour
1Mirror2,2711107:00
2The Sun2,2311512:00
3DailyMail2,0181020:00
4Sky News1,9379.007:00
5The Telegraph1,6998.021:00
6Daily Express1,185907:00
7GB News1,05410.010:00
8FT1,0095.011:00
9The Times3594.020:00
10The i Paper1752.007:00
11Independent127107:00

Method

AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 175 notifications The i Paper sent from 1 Aug 2025 to 31 Jul 2026, stamped in Europe/London local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.

Try it

Watch the next story break, in the live deck.

Open the example deck: hundreds of news apps, clustered by story, updating in real time. Newsroom access unlocks the full notification text, Slack and the API. Write to hello@ao.news.