The short answer
Nau, 1 Aug 2025 to 31 Jul 2026
38 push notifications on a typical active day (median; the mean is 36.4). Over the last twelve months Nau sent 3,899 notifications, pushing on 107 of 365 days. Its busiest hour is 09:00 local time, and its biggest single day was 2026-02-18, with 53 pushes.
The daily clock
All of Nau's pushes from the last twelve months, on Switzerland's clock. The red bar is the busiest hour, 09:00.
Naupeak 09:0012.0% of Nau's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the Switzerland timing guide.
The week
An average weekday carries 37.8 Nau pushes and a weekend day 33.0: the newsroom audibly thins out on Saturdays.
How Nau writes a push
| Habit | Nau | Switzerland median |
|---|---|---|
| Title length (median characters) | 14 | 10 |
| Body text length (median characters) | 50 | 94 |
| Pushes with no title at all | 0.0% | 100.0% |
| Contains an emoji | 0.0% | 0.0% |
| Contains an exclamation mark | 12.0% | 2.0% |
| Phrased as a question | 9.7% | 10.6% |
Aggregates over every Nau notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Switzerland apps
Every Switzerland news app in the dataset, ranked by twelve-month push volume. Nau is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  20 Minuten | 10,058 | 27.0 | 12:00 |
| 2 |  Blick | 9,259 | 30.0 | 10:00 |
| 3 | Nau | 3,899 | 38 | 09:00 |
| 4 | Watson Actu | 3,427 | 31 | 19:00 |
| 5 |  24 heures | 2,767 | 10 | 17:00 |
| 6 |  St. Galler Tagblatt | 2,733 | 13.0 | 17:00 |
| 7 |  TdG | 2,329 | 10 | 07:00 |
| 8 |  Arcinfo | 2,199 | 10.0 | 07:00 |
| 9 |  Luzerner Zeitung | 1,835 | 9.0 | 07:00 |
| 10 |  Aargauer Zeitung | 1,710 | 9.0 | 17:00 |
| 11 |  Le Temps | 1,579 | 8 | 07:00 |
| 12 |  Le Nouvelliste | 1,399 | 13 | 17:00 |
| 13 |  Basler Zeitung | 1,212 | 6 | 06:00 |
| 14 |  Berner Zeitung | 1,178 | 6.0 | 06:00 |
| 15 |  Tages-Anzeiger | 1,104 | 5.0 | 17:00 |
| 16 |  Blick | FR | 893 | 4 | 06:00 |
| 17 | La Côte | 861 | 8 | 17:00 |
| 18 |  ajour | 816 | 8 | 06:00 |
| 19 |  Oltner Tagblatt | 713 | 7.0 | 17:00 |
| 20 |  Südostschweiz | 661 | 6.0 | 19:00 |
| 21 |  Der Bund | 371 | 2.0 | 12:00 |
| 22 |  Le Matin | 255 | 6.0 | 06:00 |
Method
AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 3,899 notifications Nau sent from 1 Aug 2025 to 31 Jul 2026, stamped in Europe/Zurich local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.