The short answer
The Local, 1 Oct 2025 to 30 Sep 2026
3 push notifications on a typical active day (median; the mean is 2.8). Over the last twelve months The Local sent 171 notifications, pushing on 61 of 365 days. Its busiest hour is 12:00 local time, and its biggest single day was 2026-09-14, with 6 pushes.
The daily clock
All of The Local's pushes from the last twelve months, on India's clock. The red bar is the busiest hour, 12:00.
The Localpeak 12:001.8% of The Local's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the India timing guide.
The week
An average weekday carries 3.2 The Local pushes and a weekend day 1.6: the newsroom audibly thins out on Saturdays.
How The Local writes a push
| Habit | The Local | India median |
|---|---|---|
| Title length (median characters) | 15 | 30 |
| Body text length (median characters) | 68 | 82 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 0.0% | 0.0% |
| Contains an exclamation mark | 0.0% | 2.9% |
| Phrased as a question | 22.2% | 8.9% |
Aggregates over every The Local notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other India apps
Every India news app in the dataset, ranked by twelve-month push volume. The Local is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  Mathrubhumi | 7,787 | 61.0 | 15:00 |
| 2 |  NDTV News | 4,481 | 27.0 | 15:00 |
| 3 |  Scroll.in | 1,602 | 10 | 18:00 |
| 4 |  Indian Express | 1,232 | 18.0 | 21:00 |
| 5 |  NDTV India | 1,219 | 7 | 10:00 |
| 6 |  Hindustan Times | 618 | 54 | 09:00 |
| 7 |  TOI News | 618 | 16 | 21:00 |
| 8 |  Amar Ujala | 336 | 2 | 09:00 |
| 9 |  Jagran | 282 | 25 | 20:00 |
| 10 |  Eenadu | 190 | 1.0 | 19:00 |
| 11 | The Local | 171 | 3 | 12:00 |
| 12 |  Sandesh | 140 | 2.0 | 15:00 |
| 13 |  ABN AndhraJyothy | 123 | 2 | 16:00 |
Method
AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 171 notifications The Local sent from 1 Oct 2025 to 30 Sep 2026, stamped in Asia/Kolkata local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.