The short answer
TOI News, 1 Aug 2025 to 31 Jul 2026
19.0 push notifications on a typical active day (median; the mean is 14.8). Over the last twelve months TOI News sent 326 notifications, pushing on 22 of 365 days. Its busiest hour is 11:00 local time, and its biggest single day was 2026-06-10, with 22 pushes.
The daily clock
All of TOI News's pushes from the last twelve months, on India's clock. The red bar is the busiest hour, 11:00.
TOI Newspeak 11:001.5% of TOI News's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the India timing guide.
The week
An average weekday carries 13.4 TOI News pushes and a weekend day 21.2.
How TOI News writes a push
| Habit | TOI News | India median |
|---|---|---|
| Title length (median characters) | 5 | 28 |
| Body text length (median characters) | 75 | 89 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 1.8% | 0.0% |
| Contains an exclamation mark | 2.8% | 3.7% |
| Phrased as a question | 7.7% | 7.7% |
Aggregates over every TOI News notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other India apps
Every India news app in the dataset, ranked by twelve-month push volume. TOI News is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  Mathrubhumi | 6,590 | 68 | 15:00 |
| 2 |  NDTV News | 2,832 | 28 | 19:00 |
| 3 |  Scroll.in | 971 | 9.0 | 20:00 |
| 4 |  NDTV India | 713 | 6.0 | 10:00 |
| 5 | TOI News | 326 | 19.0 | 11:00 |
| 6 |  Amar Ujala | 191 | 2.0 | 09:00 |
| 7 |  Eenadu | 139 | 2 | 19:00 |
Method
AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 326 notifications TOI News sent from 1 Aug 2025 to 31 Jul 2026, stamped in Asia/Kolkata local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.