The short answer
Folha de S.Paulo, 1 Oct 2025 to 30 Sep 2026
15.5 push notifications on a typical active day (median; the mean is 16.9). Over the last twelve months Folha de S.Paulo sent 203 notifications, pushing on 12 of 365 days. Its busiest hour is 18:00 local time, and its biggest single day was 2026-09-24, with 38 pushes.
The daily clock
All of Folha de S.Paulo's pushes from the last twelve months, on Brazil's clock. The red bar is the busiest hour, 18:00.
Folha de S.Paulopeak 18:005.9% of Folha de S.Paulo's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the Brazil timing guide.
The week
An average weekday carries 19.1 Folha de S.Paulo pushes and a weekend day 10.3: the newsroom audibly thins out on Saturdays.
How Folha de S.Paulo writes a push
| Habit | Folha de S.Paulo | Brazil median |
|---|---|---|
| Title length (median characters) | 17 | 17 |
| Body text length (median characters) | 91 | 83 |
| Pushes with no title at all | 0.0% | 0.0% |
| Contains an emoji | 3.9% | 5.6% |
| Contains an exclamation mark | 1.0% | 0.4% |
| Phrased as a question | 4.9% | 4.2% |
Aggregates over every Folha de S.Paulo notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.
Versus other Brazil apps
Every Brazil news app in the dataset, ranked by twelve-month push volume. Folha de S.Paulo is highlighted.
| # | App | Pushes / 12 mo | Per active day | Peak hour |
|---|---|---|---|---|
| 1 |  O Globo | 4,786 | 23.0 | 08:00 |
| 2 |  UOL | 3,992 | 14 | 18:00 |
| 3 |  GZH | 3,089 | 19 | 18:00 |
| 4 |  Gazeta do Povo | 1,393 | 8 | 09:00 |
| 5 |  g1 | 1,376 | 23.5 | 12:00 |
| 6 | Folha de S.Paulo | 203 | 15.5 | 18:00 |
Method
AO.news collects the push notifications of hundreds of news apps as they are delivered, and records each one the moment it lands. This page counts the 203 notifications Folha de S.Paulo sent from 1 Oct 2025 to 30 Sep 2026, stamped in America/Sao_Paulo local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach us. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.