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Sources · United States

HBR: push notification statistics

Every push notification HBR sent between 1 Aug 2025 to 31 Jul 2026, counted and put on a clock: 116 notifications, a median of 2 per active day, rank 40 of 41 United States apps by volume.

The short answer

HBR, 1 Aug 2025 to 31 Jul 2026

2 push notifications on a typical active day (median; the mean is 1.9). Over the last twelve months HBR sent 116 notifications, pushing on 61 of 365 days. Its busiest hour is 15:00 local time, and its biggest single day was 2026-03-17, with 3 pushes.

2per active daymedian
116notifications12 months
15:00busiest hourUnited States time
16.7%of days active61 of 365 days
0.0%at night22:00 to 07:00
40 / 41in United Statesby push volume

The daily clock

All of HBR's pushes from the last twelve months, on United States's clock. The red bar is the busiest hour, 15:00.

HBRpeak 15:00

0.0% of HBR's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the United States timing guide.

The week

Mon22
Tue24
Wed25
Thu21
Fri24
Sat0
Sun0

An average weekday carries 1.9 HBR pushes and a weekend day 0: the newsroom audibly thins out on Saturdays.

How HBR writes a push

HabitHBRUnited States median
Title length (median characters)3213
Body text length (median characters)6186
Pushes with no title at all0.0%0.0%
Contains an emoji40.5%0.0%
Contains an exclamation mark0.9%0.2%
Phrased as a question7.8%4.5%

Aggregates over every HBR notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.

Versus other United States apps

Every United States news app in the dataset, ranked by twelve-month push volume. HBR is highlighted.

#AppPushes / 12 moPer active dayPeak hour
1Breaking News17,76345.014:00
2NYPost5,13514.011:00
3SCMP4,3512807:00
4Mercury News2,8468.011:00
5The Athletic2,82414.005:00
6AP News2,619912:00
7AOL2,1266.008:00
8ABC131,7664.008:00
9Bloomberg1,752511:00
10NBC NEWS1,5477.007:00
11HuffPost1,46211.011:00
12Epoch Times1,392708:00
13Washington Post1,3156.018:00
14NYTimes1,219501:00
15TribLive1,2099.009:00
16CBS News1,1998.015:00
17Al Jazeera1,112502:00
18BBC1,0943.007:00
19POLITICO1,057512:00
20NPR1,049614:00
21CNBC9093.016:00
22Seattle Times Mobile897513:00
23St. Louis Post-Dispatch843909:00
24ABC News8124.015:00
25Philly Inquirer697518:00
26WSJ650421:00
27OREGONLIVE6015.011:00
28Reuters402308:00
29ABC7LA371401:00
30The Atlantic367312:00
31Sacramento Bee3483.011:00
32The Kansas City Star341411:00
33The Charlotte Observer322409:00
34Syracuse.com311307:00
35Newsmax2462.010:00
36Honolulu Star-Advertiser230213:00
37Arkansas Online-The Arkansas Democrat-Gazette2112.010:00
38inkl news197101:00
39Lexington Herald-Leader1182.015:00
40HBR116215:00
41The State103209:00

Method

AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 116 notifications HBR sent from 1 Aug 2025 to 31 Jul 2026, stamped in America/New_York local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.

Try it

Watch the next story break, in the live deck.

Open the example deck: hundreds of news apps, clustered by story, updating in real time. Newsroom access unlocks the full notification text, Slack and the API. Write to hello@ao.news.