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SCMP: push notification statistics

Every push notification SCMP sent between 1 Aug 2025 to 31 Jul 2026, counted and put on a clock: 4,351 notifications, a median of 28 per active day, rank 3 of 41 United States apps by volume.

The short answer

SCMP, 1 Aug 2025 to 31 Jul 2026

28 push notifications on a typical active day (median; the mean is 22.5). Over the last twelve months SCMP sent 4,351 notifications, pushing on 193 of 365 days. Its busiest hour is 07:00 local time, and its biggest single day was 2025-11-18, with 58 pushes.

28per active daymedian
4,351notifications12 months
07:00busiest hourUnited States time
52.9%of days active193 of 365 days
54.9%at night22:00 to 07:00
3 / 41in United Statesby push volume

The daily clock

All of SCMP's pushes from the last twelve months, on United States's clock. The red bar is the busiest hour, 07:00.

SCMPpeak 07:00

54.9% of SCMP's notifications land between 22:00 and 07:00. For when the whole country's apps push, and the quiet windows between them, see the United States timing guide.

The week

Mon652
Tue738
Wed730
Thu682
Fri640
Sat438
Sun471

An average weekday carries 24.1 SCMP pushes and a weekend day 18.2: the newsroom audibly thins out on Saturdays.

How SCMP writes a push

HabitSCMPUnited States median
Title length (median characters)413
Body text length (median characters)7786
Pushes with no title at all0.0%0.0%
Contains an emoji3.0%0.0%
Contains an exclamation mark0.0%0.2%
Phrased as a question8.5%4.5%

Aggregates over every SCMP notification in the window. The norms across all newsrooms, and which countries love emoji, are in how newsrooms write push notifications.

Versus other United States apps

Every United States news app in the dataset, ranked by twelve-month push volume. SCMP is highlighted.

#AppPushes / 12 moPer active dayPeak hour
1Breaking News17,76345.014:00
2NYPost5,13514.011:00
3SCMP4,3512807:00
4Mercury News2,8468.011:00
5The Athletic2,82414.005:00
6AP News2,619912:00
7AOL2,1266.008:00
8ABC131,7664.008:00
9Bloomberg1,752511:00
10NBC NEWS1,5477.007:00
11HuffPost1,46211.011:00
12Epoch Times1,392708:00
13Washington Post1,3156.018:00
14NYTimes1,219501:00
15TribLive1,2099.009:00
16CBS News1,1998.015:00
17Al Jazeera1,112502:00
18BBC1,0943.007:00
19POLITICO1,057512:00
20NPR1,049614:00
21CNBC9093.016:00
22Seattle Times Mobile897513:00
23St. Louis Post-Dispatch843909:00
24ABC News8124.015:00
25Philly Inquirer697518:00
26WSJ650421:00
27OREGONLIVE6015.011:00
28Reuters402308:00
29ABC7LA371401:00
30The Atlantic367312:00
31Sacramento Bee3483.011:00
32The Kansas City Star341411:00
33The Charlotte Observer322409:00
34Syracuse.com311307:00
35Newsmax2462.010:00
36Honolulu Star-Advertiser230213:00
37Arkansas Online-The Arkansas Democrat-Gazette2112.010:00
38inkl news197101:00
39Lexington Herald-Leader1182.015:00
40HBR116215:00
41The State103209:00

Method

AO.news runs a fleet of phones with hundreds of news apps installed and every notification switched on; each push is recorded the moment it lands. This page counts the 4,351 notifications SCMP sent from 1 Aug 2025 to 31 Jul 2026, stamped in America/New_York local time. Front-page headline robots are excluded, and the window always ends at the last complete month, so these figures update monthly rather than live. Two honest caveats: an app added to our phones mid-window shows artificially quiet early months, and a push sent only to a personalised or regional segment may not reach our devices. This page shows aggregates only, never the notifications themselves; the live stream is in the deck.

Try it

Watch the next story break, in the live deck.

Open the example deck: hundreds of news apps, clustered by story, updating in real time. Newsroom access unlocks the full notification text, Slack and the API. Write to hello@ao.news.